Love this holiday 3DS ad except for one thing ⊟
I’m a sucker for handheld ads in the winter — something weird to be a sucker for, I know. Remember this DSi commercial? Or the adorable spots for Ni no Kuni DS in Japan? That’s my holiday jam right there. The slogan at the end of this one is perfect, too: “Why do we play 3DS? Because it’s Nintendo.” It’s an effective message that plays up the company’s household-name properties.
So here’s what’s annoying me. I’m not bothered by the lack of older folks playing games, people like us, as this is a commercial targeting kids or adults with kids. But after watching it, I’m left wondering, “Where are all the non-white children?” Out of more than a dozen kids, we see maybe one minority, and he doesn’t even get a line? Most of the children I know who play 3DS don’t look like these kids at all..
If this post makes you angry at us for social justice blogging reasons, just imagine that I asked “Where’s the new Zelda?” instead.
BUY Nintendo 2DS and 3DS/XL consoles, upcoming games